Introduction and Thanks
Welcome to the 20th edition of our end-of-year message to IMDb's top data
contributors as we head into 2015 during which we will celebrate our 25th
anniversary. We are looking forward to an interesting year with many improvements
planned. If this is your first year then welcome to the list. It is also good to see
many familiar names, and a quick scan shows that Kurt Wallsten is the only person to
have been included in every edition. Special thanks Kurt.
This message is being sent to the 250 most prolific contributors in 2014. It will
also be shared widely such that everyone can appreciate your efforts.
We would first like to extend a massive thank you for all your data contributions in
2014 on behalf of the IMDb staff and our (now) 200+ million monthly visitors.
The Numbers
The table at the end of this message shows the number of approved, non-duplicate data
items (including deletions / corrections) which you have contributed in 2014 and
your position within the top 250 contributors.
In total there are now over 180 million items in the IMDb database, collected since
our launch in 1990. Some highlights from the 2014 numbers:
* over 3.1 million titles with over 400,000 added in 2014
* over 6.2 million names with over 700,000 added in 2014
* over 63 million filmography credits with over 7.5 million added in 2014
* over 475,000 companies with over 40,000 added in 2014
* over 3,000 events with over 1,000 added in 2014
More statistics are available at https://www.imdb.com/stats. The growth
continues to amaze us and we see that the number of filmography credits has nearly
doubled since 2010. Thank you. Despite this growth we are pleased to report that
your data is being processed and published faster than ever.
Progress and Plans
... From a contributor perspective by Thomas Porter ...
For contribution, the 2014 headlines have been dominated by new ventures. For the
first time in IMDb's 24-year history, mobile contribution is a reality, and the
ability to check the status of your contribution - from the moment you hit submit,
right through to publish - is (albeit still in its infancy) a tangible feature. But
before we get all giddy on the giant leaps, let's take a moment to raise a glass to
the smaller steps ...
Data Processing: The bread-and-butter of much of what we do in
the database content team is data processing. You don't have to have been a
contributor for very long to recall the huge backlogs of unprocessed contributions
while we battled complex database migrations and the rebuilding of legacy data
vetting tools. In 2014, however, we have reaped the benefits of that work (and your
patience) by processing an average of 97% of contributions within our agreed service
levels (SLAs, see https://www.imdb.com/czone/times).
Compare the veritable destruction of the traditional Christmas backlog at the
beginning of the year (all data types back within SLA by 9th January) to the
hangover from backlog hell in 2013 (not back within SLA until 8th March) and you get
the idea. Continued investment in improving tools, streamlining data workflows and
simplifying data acceptance/rejection policies do not always generate celebration on
their own, but these behind-the-scene stepping stones have enabled us to scale with
the increase in incoming data, and reflect how seriously we take our role of
processing and publishing your contributions as efficiently as possible.
For Bond fans, you might have noticed that the latest title text - Spectre (2015) -
went live 20 seconds after its announcement. And the speed in which the new title
for Star Wars: Episode VII - The Force Awakens (2015) was submitted, accepted and
published was also impressive.
Mobile Contribution: At the tail end of 2013 we launched 'Is
this interesting?' voting for trivia, goofs and quotes on mobile apps and the mobile
version of the website, our first foray into mobile contribution. In September we
began the process of rolling out the first ever mobile contribution interface for
free text data types - Plots and Title Trivia. The result is an accessible, simple
interface that sets the tone and usability for future contribution.
As well as providing a platform for the ever-growing mobile audience, our goal was to
attract brand new contributors. So far, so good; since launch new contributors have
increased by 45%, with a large percentage of those contributions added to our top
1,000 MOVIEmeter titles.
Track My Contribution: One of the biggest contributor pain
points has always been the lack of visibility into the status of contributions, and
the inability to easily find out - or convey - why data has been rejected is a major
frustration shared by contributors and staff alike. In December we launched IMDb
Contributor (https://contribute.imdb.com/), a new
site designed to provide a solution to both.
Contributors adding new titles or episodes can now check the status of their
contribution immediately after clicking 'submit'. You can see when the title is
queued for processing, when it has been accepted or, in the event of a rejection,
you get a clear reason why. And if that reason involves a request for missing data
or verification, there is a quick link to amend and resubmit your title
contribution.
IMDb Contributor is still in Beta, so if you have used it and would like to provide
feedback, we would love to hear it before we roll out the feature to cover more data
types in 2015 (https://bit.ly/1718T4j)
Contributor Communities: In 2014 new and seasoned contributors
and industry professionals have posted more than 7,000 topics on Get Satisfaction.
From contribution questions to new feature requests, our help community has become
an essential resource and is still growing.
We would like to extend a massive thanks to the Champs (https://getsatisfaction.com/imdb/details/champions)
- the heart and soul of the community. Between them they have posted more than 7,400
replies and comments in 2014, including fixing data on behalf of others and
encouraging less experienced contributors to self-serve . If you think you have got
what it takes to be a Champ, get posting. We would love to welcome you.
More thanks also go to our regular community of experienced contributors who frequent
Contributors' Help, a board now dedicated to policy discussion. Over the year staff
and contributors have worked together to decide and implement policy changes (like
this distributor question: https://imdb.to/13Fimfh) and submission guide
updates (like this recent Writers guide tweak: https://imdb.to/1zrPPTw). Of course,
contributors don't always see eye-to-eye and sometimes decisions are limited by
existing functionality, but more important is that we have an active forum for this
kind of debate. Your input is invaluable - again, thank you.
The Future: In 2015 we will continue to grow and refine the
features we have launched in the last 12 months. We will add more data types and
features to IMDb Contributor, so you will be able to check the status of
contributions beyond just titles and episodes. We will make more data types
available for mobile contribution. And our dedication to rapidly processing and
publishing your data contributions is, of course, an ongoing priority.
Following the work to move most of IMDb to a platform capable of rapidly publishing
accepted data items within minutes rather than days, we have scheduled one of the
last major migrations to the same platform - the submission interface. Once in sync,
you will be able to add new data to just-approved titles and names, without having
to wait for the old once-a-day build cycle.
Continuing to build our working relationships with contributors is vital. Be it via
Get Satisfaction or through clearer advice via IMDb Contributor, we want to continue
to get better at two-way communication so we know that the features we implement are
among the most desired, and the processes and interfaces we improve have the biggest
positive impact for contributors. And that is why we urge you to get involved in our
Get Satisfaction community, where employees from all over IMDb are looking out for
and responding to your requests and ideas.
For example, not being able to sort title keywords alphabetically might not seem like
a big deal to some, but for the contributors who want to audit and add hundreds of
keywords at a time, this implementation was a must: https://bit.ly/1wwIBvl. And as already
mentioned this much requested feature - now known as IMDb Contributor - will benefit
everyone: https://bit.ly/1D38F7b.
If you have any suggestions for improving the contribution experience, ideas about
new data sources for ingestion or different areas of focus within the entertainment
industry (emerging markets, platforms and distribution channels, for example),
please share them. Or if you like the sound of someone else's ideas, give them a 'me
too'. Yours could be the idea that gets championed next: https://bit.ly/1CQbOtv.
We cannot really thank you enough for all your contributions. Without you, we would
not exist. So on behalf of everyone on the Content team, here's to you, our
contributors. And here's to 2015.
Thomas Porter
Team Manager - IMDb Database Content
... From a customer perspective by Col Needham ...
Two big themes of 2014 have been around helping our customers to make viewing
decisions and then helping them to find where to watch the titles they discover. As
the number of titles available to watch grows, we are adding features to help you
make sense of the viewing choices and to get more from your entertainment content.
Thanks to your help we have made great strides in our coverage of TV titles in 2014
too.
Mobile continues to grow at an amazing pace and we are adding more content and
features to our mobile platform with a steady stream of new app releases and updates
to the mobile web site at https://m.imdb.com/. We have been very pleased by
the response to our mobile apps and thank you for rating them so highly in the
various app stores. Our mobile apps have now been downloaded over 100 million times.
For details on the latest mobile apps see:
https://www.imdb.com/apps/
Video is also a growing area and we have launched a new video player on the web and
added more videos to our mobile apps. This has enabled us to feature a number of
exclusive trailer and other video premieres.
Our editorial team also worked tirelessly to keep IMDb full of fresh content each day
around events, news, photos and trailers. This content increasingly includes
recommendations and highlights based on the team's knowledge and love of all things
movie and TV related. We also expanded our guest editor program in 2014 where
celebrities provide the content for the IMDb home page for a single day.
Below is a month-by-month look at the highlights of 2014. Outside of these we are
constantly making improvements, adding new features or retiring old ones based on
your feedback. Even putting aside the continuous data changes, we almost never run
the same version of the IMDb software on any two consecutive days. There is always
something new launching, either visibly on the site or in the apps or a
behind-the-scenes technology or process improvement.
The start of the year is always busy with awards season which is covered by our
special section:
https://www.imdb.com/oscars/
with the 2015 season starting to be covered in our new Awards Central section:
https://www.imdb.com/awards-central/
which this year is available on the web and on mobile too.
In January we continued the migration of pages to our new technology platform to
ensure faster publication of new data (and by December over 90% of IMDb's page views
are now served on this new platform). We also fully launched our 'What to Watch'
online interview show series which highlights movies and TV shows for our customers
to watch with multiple episodes per month throughout 2014:
https://www.imdb.com/title/tt3412000/
The best place to find out about this show produced by IMDb is naturally on IMDb
itself. January also saw a new all-time record day for page views on IMDb on the day
of The Golden Globe awards (by comparison we served nearly as many page views on
that single day than we did for the whole of 1997).
In February we launched new versions of our mobile apps to support live updates of
results through the remainder of the awards season and new interface for browsing
photos. We also added a 'Watch Now' section to highlight the latest releases on
Amazon Instant Video:
https://www.imdb.com/watchnow/
In early March the Oscars ceremony saw IMDb's busiest ever minute when people
watching at home reached for their laptops, phones and tablets to look-up Kim Novak
when she walked on stage to present an award with Matthew McConaughey
IMDbPro is used extensively in the entertainment industry and in March we added the
next generation of tools to help people in their professional life, starting with
Pro Casting. This service allows casting directors and filmmakers to cast their
projects by creating breakdowns and roles, finding matches for roles, building
creative lists of talent with whom they would like to work and receiving and
managing casting submissions. Actors and actresses using the service can browse
hundreds of casting notices, filter them by specific criteria and apply directly for
roles.
In April we added more features to help customers find where to watch titles via
IMDb. This included US TV listings on the iPhone / iPad app and links to Amazon
Instant Video. We launched a new monthly editorial recommendations section called
IMDb Picks at:
https://www.imdb.com/imdbpicks/
In May we covered the Cannes Film Festival:
https://www.imdb.com/cannes/
We also improved the recommendations system so that on each title page we generate a
better set of recommendations of related titles to watch. We updated our web site
video player and added support for embedding the player on other web sites.
June saw one of my personal favourite launches of the year via the Movie Times
feature in the iPhone app. This enables you to pick a movie to see in theaters based
on genre, rating and other factors, as well as the times the movie starts or ends
and even what time you should leave home for the theater.
In July we covered Comic-Con
https://www.imdb.com/comic-con/
In August as part of our on-going work to improve TV coverage and functionality in
IMDb we added a 'Top Rated Episodes' feature to all TV /title/ pages, for example:
https://www.imdb.com/title/tt0903747/
We also added the next generation of the IMDb quiz at:
https://www.imdb.com/poll/v2/
In September polls were added to the mobile site and mobile apps and we launched a
mobile version of IMDbPro, available by accessing https://pro-labs.imdb.com/ from any
mobile device. We also added plot keyword relevance voting to surface the most
appropriate keywords, for example:
https://www.imdb.com/title/tt0068646/keywords
There was an amusing incident around Liam Neeson's IMDb headshot covered in the press
in September too:
https://usat.ly/1ztosID
In October we began a fundraising partnership with The Academy of Motion Pictures
Arts and Sciences starting with a series of videos to promote the new academy museum
at:
https://www.imdb.com/academymuseum/
We also replaced the IMDb video player for improved performance and compatibility
across more devices. On the message boards we added support for the full set of
Unicode Emoji.
November saw the launch of our new home page design and also the 'seen' service for
tracking how many titles you have watched. Previously the only way to mark something
as seen was to cast a vote but we realize that not everyone likes to give a specific
score or can remember exactly what they thought of a movie or show seen years ago.
You can track seen percentages on every name page and by title and by role. For
example, how many movies in which Clint Eastwood acted have you seen:
https://www.imdb.com/seen/nm0000142-actor-movie/
Finally, in December we launched the 'seen' feature on the Top 250 and Bottom 100
pages:
https://www.imdb.com/chart/top
I managed to get to 250/250 just in time for the new IMDb profile badge for the 2014
Top 250 to be issued next week. We also improved the main site search to make it
both faster and more tolerant of spelling errors.
We simplified and re-launched the Contributors' Charter at:
https://www.imdb.com/help/show_leaf?contributorscharter
With your help we will continue to innovate and grow IMDb with new features and
expand the database across 2015. We are recruiting in the UK (Bristol) and US
(Seattle & Santa Monica):
https://www.imdb.com/jobs
Traffic and Usage
The IMDb audience continues to expand and reach more people around the world on more
devices. Your data contributions are once again seen and appreciated more widely
than ever before, now by over 200 million unique customers per month on IMDb. Beyond
this, you will find IMDb content being licensed and used on more services,
especially on the Amazon Instant Video platform. The Amazon Fire TV uses IMDb data
throughout its interface and inside the X-ray feature:
https://www.imdb.com/x-ray/
Earlier in the year we updated our marketing video with more numbers and some new
celebrity testimonials showing how IMDb is used within the entertainment industry:
https://imdb.to/13FdC9B
For more details on IMDb generally, please visit our press area:
https://www.imdb.com/press
and see the 'IMDb in the News' section, including our annual 'Year in Review'
section:
https://www.imdb.com/bestof2014
We would like to encourage everyone to get involved in building a bigger and better
IMDb. We thank you for playing your role in filling the gaps because every type of
data and every title is important in some way; see our Contributor Zone at https://www.imdb.com/czone/
We will be sharing this message widely and so if you have contributed any data in
2014, our gratitude applies equally to you.
Thanks and Feedback
In recognition of your contributions, as usual, we are offering everyone in the top
250 free access to IMDbPro for all of 2015. We will send a separate message with
details and an access code within the next few days.
Thanks again for all your support during the year. As always, ideas and constructive
feedback are welcome. Please join us in the Contributors' Help message board for
policy discussions:
https://www.imdb.com/board/bd0000042/threads/
or contact us via Get Satisfaction for more tactical issues:
https://getsatisfaction.com/imdb
You can follow IMDb on Facebook:
https://www.facebook.com/imdb
and on Twitter:
https://twitter.com/imdb
Thanks and we wish you a Happy New Year!
Col Needham,
IMDb Founder and CEO
on behalf of the whole IMDb
Team